Now look, we know that Google often does get things right, like their search engine platform, or their self-driving cars. The fallout from all this was an agency losing (yes, losing) a big health care client because of an over-reliance on Google Drive as an ECM solution. Both sides griped about how to customize it - or if that could even happen. The agency itself complained about workflow. The client complained about file management. Sure enough, though, it all went to… well, you know. This agency seemed to be counteracting what we had written about in article I linked to above.

It actually seemed to be working semi-decently as a kind of traditional ECM. The Drive system seemed pretty logical at first: there were different folders, with different levels of access, and clients could go into some of them and edit documents and resources, etc. My eyes hadn’t been opened to what a real ECM could do yet, and I had been working with this agency for a few months. We’ve written before how solutions such as Drive, Dropbox, and Box aren’t really enterprise content management, but for right now, let’s pretend they’re trying to be.

The marketing agency was using Google Drive for enterprise content management, or ECM. Before I came to Computhink, I was working a freelance gig with a digital marketing agency.

Google drive or dropbox for business